Zalando, recently launched “Zalando Partners,” a unified platform that aims to simplify and enhance the partner experience within its ecosystem. This initiative represents a significant step in the evolution of collaborations between Zalando and its business partners, offering integrated tools and services to maximize success in the competitive e-commerce landscape.
Unification of Services for Optimized Collaboration
With this program, all partners now have access to a dedicated website that provides a single point of entry to the various partnership models offered by Zalando, including the Partner Program, the wholesale model , and Connected Retail. This integration ensures that fashion and lifestyle brands can take full advantage of the tools and support available to elevate their e-commerce presence.
Renaming of Marketing Services.
To further simplify the partner experience, Zalando’s retail media unit has been rebranded to “Zalando Partner Marketing Services” (formerly known as Zalando Marketing Services or ZMS). This rebranding is accompanied by enhanced marketing services, including the new “Customer Journey Compass,” a feature that helps partners better plan and evaluate marketing activities from awareness to conversion, addressing the growing need for engaging and inspiring customer experiences.
Benefits of Zalando's Partner Program
Zalando ‘s Partner Program offers brands and retailers the opportunity to sell directly to Zalando customers while maintaining control over assortment, pricing and branding. Partners can access advanced analytical tools, business insights and industry benchmarks through zDirect, the Partner Program’s dedicated portal. In addition, partners have the flexibility to use their own logistics services or take advantage of logistics solutions offered by Zalando, such as Zalando Fulfilment Solutions (ZFS), to optimize order and shipment management.
Market Expansion and Customer Access
By participating in the Partner Program, brands can expand their presence in 25 European markets, reaching more than 50 million active customers. This broad reach enables partners to significantly expand their customer base and enter new markets with ease.
Conclusion
The launch of “Zalando Partners” represents a significant evolution in Zalando’s strategy to create a leading fashion and lifestyle ecosystem in Europe. By unifying services and simplifying access to essential tools, Zalando demonstrates its commitment to supporting partners in achieving success in the dynamic e-commerce environment.
This rebranding represents an opportunity for brands looking to maximize their marketplace presence with a more integrated platform and advanced tools for analytics and sales management. Simplified access to Zalando’s services and improved marketing solutions enable brands to be more competitive while improving operational efficiency. Yocabé continues to support its partners in optimizing their marketplace presence, making the most of the innovations offered by Zalando.
