Zalando acquires ABOUT YOU: In a move that promises to redefine the el fashion e-commerce landscape in Europe, Zalando and ABOUT YOU yesterday announced a strategic partnership to combine their B2C and B2B offerings.
About Zalando and ABOUT YOU
Zalando is one of Europe’s leading fashion and lifestyle platforms, a leader in innovation and customer service. Founded in Berlin in 2008, it has revolutionized the way people buy fashion online.
With more than 50 million active customers in 25 markets, Zalando offers a unique assortment of high-quality brands accompanied by an unparalleled digital experience.
With services such as fast delivery, advanced personalization , andcontent integration, Zalando is not just an online store, but a true fashion and lifestyle ecosystem.
ABOUT YOU, based in Hamburg, is a digital fashion platform that celebrates individual style and combines shopping and entertainment.
Primarily aimed at a young audience, ABOUT YOU is distinguished by its network of more than 27,000 content creators, exclusive celebrity collaborations and a catalog of more than 700,000 styles.
With 12 million active customers, the platform is recognized for its ability to set trends and create a vibrant community.
Zalando acquires ABOUT YOU: a common vision for the future
The acquisition fits perfectly with Zalando’s strategy to build a pan-European e-commerce ecosystem in the fashion and lifestyle sector.
The deal, expected to be completed by summer 2025, brings together two teams with strong cultural affinity and complementary skills.
ABOUT YOU founders Tarek Müller, Sebastian Betz and Hannes Wiese will continue in their current roles, ensuring continuity and stability.
Opportunities for customers and partners
The synergy between Zalando and ABOUT YOU will result in expanded offerings, both in the B2C and B2B sectors, creating new opportunities for customers and partners.
Here are the main benefits of collaboration:
B2C sector
Zalando will adopt a dual-brand strategy, offering personalized shopping experiences to meet the needs of its different customer segments:
- Zalando will continue to target fashion enthusiasts with an unparalleled assortment of high-quality brands, an advanced digital experience, and a strong focus on sustainability and inclusivity.
- ABOUT YOU will bring its unique approach aimed at a young, style-oriented audience, combining shopping and entertainment through live events, interactive formats, and collaborations with celebrities and content creators. The platform currently offers more than 700,000 styles to 12 million active customers.
This complementarity will allow the two brands to maintain distinct identities while collaborating in strategic areas such as logistics, payment infrastructure and business data.
B2B sector
In B2B, the two companies will join forces to offer advanced technology solutions:
- SCAYLE from ABOUT YOU, a solution designed to manage online stores and apps for brands and retailers, will integrate with Zalando’s ZEOS, the e-commerce operating system that enables multichannel operations across Europe.
- The integration will create a unified operating system that will offer logistics infrastructure, advanced software and services such as advanced payment systems. This will allow businesses to be supported efficiently, regardless of the platform used.
- ABOUT YOU will benefit fromZalando’s logistics infrastructure.
- The acquisition will enable increased supply and faster brand acquisition, expanding market opportunities for both players.
