Yocabè has decided to embark on its own path towards sustainability and commitment to the environment. The goal is to continue developing its business in an increasingly eco-oriented and conscious manner.
The new trend towards online shopping has, on one hand, simplified and improved the shopping experience for consumers, but on the other hand, it has greatly fueled the consumption of plastic, cardboard, and CO2 emissions. These elements result from the logistics for product delivery and, above all, the management of returns.
To cope with this increase, Yocabè has decided to rely on green-oriented technology partners and logistics companies committed to the same path of sustainability. In addition, it has chosen to use packaging made from eco-sustainable products and to reduce their volume.
Among the marketplaces that Yocabè works with regularly, Zalando has distinguished itself in its approach to sustainability, showing consistency and affinity with the new path undertaken by Yocabè.
Zalando renews its approach to sustainability: product attributes change
According to research conducted by the marketplace, one in two customers does not understand what sustainability means in the context of fashion, highlighting the need for standardized and more specific product information.
What has changed?
To help its customers make more informed and conscious fashion choices, Zalando is updating the way it highlights products with sustainability-related attributes.
Selling a sustainable product on Zalando: What is a partner required to do?
- Comply with the minimum requirements applicable to all products sold through the platform.
- Ensure items that have been produced ethically, safely, and in an environmentally respectful manner, under penalty of removal from sale on the marketplace.
- Provide all data related to the sustainability of the product intended to be sold – sustainability attribute used (e.g. certification, trademarked/licensed fiber), percentage of attribute, component to which the sustainability attribute applies.
Once these criteria are satisfied and the data has been examined, Zalando will be responsible for determining the sustainability of the product. If the product meets the requirements set by Zalando, it will be accompanied by a specific description attesting to its sustainability.
Yocabè carefully and attentively chooses online sales channels and invites customers to make sustainable and increasingly conscious purchases.
Thanks to the SmartCatalogue, Yocabè creates multilingual and optimized catalogs for its customers, thus adhering to the policies and guidelines of each marketplace.
In case a sustainable product is to be sold on Zalando, Yocabè’s product listings follow the standards required by the marketplace. This way, Yocabè takes care of the product description and provides sustainability information.
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