Selling home furnishing and design products online
Useful data and considerations for sales strategies of home & design brands
+12% over 2023 for furniture and home livig sector
At 4.4 billion euros, the sector ranks as one of the best performing for online sales (Source: Netcomm)
Italy holds the presidency of the sector with an 89 percent share
Lombardy, Apulia and Campania the most represented regions. (Source: Casaleggio Associati)
+3.84% annual increase until 2029
This market is expected to experience steady growth, with an annual increase of 3.84% (Source: statistician)
Among the top10 companies in the industry, half are foreign
The foreign actors are mainly European: Germany, France and Spain. (Source:Casaleggio Associates)
49% of the population buys home decor products online
In 2024 for 49% of the population, online was the second choice right after the physical point (Source: compass.co.uk)
Smartphone the most widely used device for furniture purchases
the Smartphone has now reached the first place in Furniture purchases as well.(observed.net)
Our channels
Find out how to multiply your success
A constantly growing and evolving list of channels to expand your business internationally
With 235 million products, 304 million registered users in more than 180 countries, Amazon is the e-commerce par excellence and the most valuable brand in the world.
It is the online fashion outlet. Every day 34 million registered customers access a selection of fashion, home & beauty products at very special prices.
Yoox, marketplace is operational in nearly 30 countries, is the world's largest online fashion and luxury retail platform.
3 different models for selling fashion products on online marketplaces
Presiding over e-tailers is a great opportunity to reach millions of potential customers who already routinely buy online. To sell clothing, shoes and accessories on Amazon, Zalando and marketplaces each brand can adopt 3 different sales models.
Vendor (Wholesale)
Brand sells to marketplaces
The channel handles all sales activities (product publishing, stocking, customer service, returns, etc...)
The brand does not decide the final selling price.
The brand sells products at a wholesale price, the margins are extremely small.
Solutions with Yocabe
Specialized Seller
The brand relies on a partner
The brand sells products through the channels of a Specialized Seller, who manages all sales activities.
The brand has full control over prices and margins.
The brand sells without transferring all products to another logistics.
Seller
Direct sale
The brand must take charge of all activities: from product posting to shipping, from billing to returns.
The brand has full control over pricing and digital content.
The brand must be familiar with the mechanisms and rules of each platform.
Some realities that have already chosen the Yocabe Specialized Seller model
"Thanks to Yocabé, the presentation of our products on marketplaces has greatly improved. We have expanded our online sales channels by positioning ourselves competitively. The increase in sales is a natural consequence of such a specialized service "
Fabio Pasquetto
Export Manager & B2B - Carrera Jeans
"Binda Italia has chosen Yocabè as a strategic partner to accelerate the expansion of its watch and jewelry brands, Breil and Hip Hop, on major European marketplaces.Integration and process automation, along with expertise and flexibility in seizing multiple market opportunities, have been key in achieving the goals set. "
Marco Forzani
Commercial Director - digital channels Binda
"We chose Yocabé as a partner to support O bag in selling on marketplaces because it is lean, flexible and fast. Fundamental characteristics to be able to grow in online business." "
Michele Zanella
Founder & CEO of O bag
Check out the FAQ
All the answers to your questions!
Everything you need to know about Yocabe! We’ve collected frequently asked questions to help you understand how Yocabé makes it easier to manage your e-commerce on marketplaces.
Map of marketplaces
Where to reach more online customers beyond your e-commerce?
We have conducted an in-depth analysis of the global marketplace landscape in 2023, rich in data and information, with a detailed perspective to fully understand the dynamics and challenges of this constantly evolving world.
21 Feb 2025
Do you want to grow your brand? With Zalando Partner Program you have the opportunity to join one of the most powerful fashion marketplaces in Europe!
21 Feb 2025
