Selling food products online
Useful data and considerations for online sales strategies of food brands
+ 6.2% online sales compared to 2023
The online food market & reaches a total value of 4.6 billion euros in 2024. (Source: Netcomm)
27% of Italians purchased food goods online
In 2024, the sector marks an 8.8 percent growth over the previous year.
Pet care the category with the highest growth with +12.4 percent
This was followed by personal care (+12%) , home care (+6.6%), and non-alcoholic beverages (+4.9%).
With 30.8% reduced delivery charges the main driver of purchases
This is followed by efficiency in delivery services (25.4 percent) and simplicity and agility in the shopping experience (25.1 percent). (Source: Netcomm)
Traditional supermarkets generate 70 percent of online sales
Most online sales (70 percent) are generated by traditional supermarkets (Esselunga, Carrefour, Coop). (Source: observatories.net)
70% of purchases come from repeat customers
Who continue to prefer the same channel for repeat purchases. (Netcomm)
Our channels
Find out how to multiply your success
A constantly growing and evolving list of channels to expand your business internationally
Ranked among the 25 most visited sites in the world, Ebay operates in 26 countries and houses within it 1 billion products from a variety of categories, including fashion, furniture and technology.
With 235 million products, 304 million registered users in more than 180 countries, Amazon is the e-commerce par excellence and the most valuable brand in the world.
Yoox is the world's largest online retail platform in fashion and luxury.
3 different models for selling fashion products on online marketplaces
Presiding over e-tailers is a great opportunity to reach millions of potential customers who already routinely buy online. To sell clothing, shoes and accessories on Amazon, Zalando and marketplaces each brand can adopt 3 different sales models.
Vendor (Wholesale)
Brand sells to marketplaces
The channel handles all sales activities (product publishing, stocking, customer service, returns, etc...)
The brand does not decide the final selling price.
The brand sells products at a wholesale price, the margins are extremely small.
Solutions with Yocabe
Specialized Seller
The brand relies on a partner
The brand sells products through the channels of a Specialized Seller, who manages all sales activities.
The brand has full control over prices and margins.
The brand sells without transferring all products to another logistics.
Seller
Direct sale
The brand must take charge of all activities: from product posting to shipping, from billing to returns.
The brand has full control over pricing and digital content.
The brand must be familiar with the mechanisms and rules of each platform.
Some realities that have already chosen the Yocabe Specialized Seller model
"Binda Italia has chosen Yocabè as a strategic partner to accelerate the expansion of its watch and jewelry brands, Breil and Hip Hop, on major European marketplaces.Integration and process automation, along with expertise and flexibility in seizing multiple market opportunities, have been key in achieving the goals set."
Marco Forzani
Commercial Director - digital channels Binda
"We chose Yocabé as a partner to support O bag in selling on marketplaces because it is lean, flexible and fast. Fundamental characteristics to be able to grow in online business." "
Michele Zanella
Founder & CEO of O bag
"Thanks to Yocabé, the presentation of our products on marketplaces has greatly improved. We have expanded our online sales channels by positioning ourselves competitively. The increase in sales is a natural consequence of such a specialized service."
Fabio Pasquetto
Export Manager & B2B - Carrera Jeans
Check out the FAQ
All the answers to your questions!
Everything you need to know about Yocabe! We’ve collected frequently asked questions to help you understand how Yocabé makes it easier to manage your e-commerce on marketplaces.
Map of marketplaces
Where to reach more online customers beyond your e-commerce?
We have conducted an in-depth analysis of the global marketplace landscape in 2023, rich in data and information, with a detailed perspective to fully understand the dynamics and challenges of this constantly evolving world.
21 Feb 2025
Do you want to grow your brand? With Zalando Partner Program you have the opportunity to join one of the most powerful fashion marketplaces in Europe!
21 Feb 2025
