Selling clothing, shoes and accessories online
Useful data and considerations for fashion brand sales strategies
How much is the fashion market worth globally?
31% of global fashion industry revenue comes from online purchases (source: Netcomm)
Italy's online fashion industry grows 22 percent
The industry in 2024 reached a turnover of 5.2 billion thanks to a growth of 22 percent. (Source: Casaleggio associates)
In Europe, 29% of Fashion sales take place on marketplaces
Italy, along with Belgium, records the highest number of sales through this channel. (Source: Netcomm)
Merchant why? breadth of catalog
In 38% of cases the user chooses a merchant based on the breadth of the catalog, in 35.6% of cases based on price. (Source: Netcomm)
Clothing beats shoes and accessories
1 out of every 2 products is clothing, 30 percent shoes, 20 percent accessories (Source: Politecnico Milano)
47% of fashion purchases are female
In Italy, 40% of products bought online are for men, 13% for children (source: Politecnico Milano)
Our channels
Find out how to multiply your success
A constantly growing and evolving list of channels to expand your business internationally
With 235 million products, 304 million registered users in more than 180 countries, Amazon is the e-commerce par excellence.
ABOUT YOU, among the fastest growing e-commerce companies in Europe, is home to more than 3,800 brands, a wide range of fashion products.
Yoox, marketplace is operational in nearly 30 countries, is the world's largest online fashion and luxury retail platform.
Some realities that have already chosen
the Yocabe Specialized Seller model
3 different models for selling fashion products on online marketplaces
Presiding over e-tailers is a great opportunity to reach millions of potential customers who already routinely buy online.
To sell clothing, shoes and accessories on Amazon, Zalando and the other marketplaces each brand can adopt 3 different sales models.
Vendor (Wholesale)
Brand sells to marketplaces
The channel handles all sales activities (product publishing, stocking, customer service, returns, etc...)
The brand does not decide the final selling price.
The brand sells products at a wholesale price, the margins are extremely small.
Solutions with Yocabe
Specialized Seller
The brand relies on a partner
The brand sells products through the channels of a Specialized Seller, who manages all sales activities.
The brand has full control over prices and margins.
The brand sells without transferring all products to another logistics.
Seller
Direct sale
The brand must take charge of all activities: from product posting to shipping, from billing to returns.
The brand has full control over pricing and digital content.
The brand must be familiar with the mechanisms and rules of each platform.
"We chose Yocabé as a partner to support O bag in selling on marketplaces because it is lean, flexible and fast. Key features to be able to grow in online business "
Michele Zanella
Founder & CEO of O bag
"Binda Italia chose Yocabè as a strategic partner to accelerate the expansion of its watch and jewelry brands, Breil and Hip Hop, on major European marketplaces. Integration and process automation, along with expertise and flexibility in seizing multiple market opportunities, were key in achieving their goals. "
Marco Forzani
Commercial Director - digital channels Binda
"Thanks to Yocabé, the presentation of our products on marketplaces has greatly improved. We have expanded our online sales channels by positioning ourselves competitively. The increase in sales is a natural consequence of such a specialized service "
Fabio Pasquetto
Export Manager & B2B - Carrera Jeans
O bag:+105% sales on Zalando, Privalia, Amazon
Compounding the pandemic, O bag decides to develop its digital presence even more. It then turns to Yocabé to set up a multi-channel D2C (Direct-to-Consumer) online sales strategy focused on 10 European marketplaces.
21 Feb 2025
Do you want to grow your brand? With Zalando Partner Program you have the opportunity to join one of the most powerful fashion marketplaces in Europe!
21 Feb 2025
