Selling cosmetics and beauty products online
Useful data and considerations for beauty brand sales strategies
Beauty an industry worth 16.6 billion
The sector will surpass 16.6 billion euros, close to +10% over 2023 (source: Cosmetica Italia)
+12.5 percent growth recorded in 2023
E-commerce is among the fastest-growing beauty touchpoints in 2023 (Source: Cosmetica Italia).
By 2027 it will cover a quarter of the total volume
With 12 percent annual growth, e-commerce will cover a quarter of the total sales volume for beauty (Source: McKinsey & Company)
Hair products the most purchased category online
With a 16 percent share, hair products are the most purchased category online (Source: Cosmetica Italia, 2024)
User experience and customization wins
Focus on the level of customization offered, in terms of product and in terms of user experience ( Source: Osservatori.net)
25 billion views on TikTok for the hashtag "fragrances"
1.5 billion views for "beauty "and 3.75 billion views for "make-up" (Source: McKinsey & Company)
Our channels
Find out how to multiply your success
A constantly growing and evolving list of channels to expand your business internationally
With 235 million products, 304 million registered users in more than 180 countries, Amazon is the e-commerce par excellence and the most valuable brand in the world.
With 235 million products, 304 million registered users in more than 180 countries, Amazon is the e-commerce par excellence and the most valuable brand in the world.
Yoox, marketplace is operational in nearly 30 countries, is the world's largest online fashion and luxury retail platform.
3 different models for selling fashion products on online marketplaces
Presiding over e-tailers is a great opportunity to reach millions of potential customers who already routinely buy online. To sell clothing, shoes and accessories on Amazon, Zalando and marketplaces each brand can adopt 3 different sales models.
Vendor (Wholesale)
Brand sells to marketplaces
The channel handles all sales activities (product publishing, stocking, customer service, returns, etc...)
The brand does not decide the final selling price.
The brand sells products at a wholesale price, the margins are extremely small.
Solutions with Yocabe
Specialized Seller
The brand relies on a partner
The brand sells products through the channels of a Specialized Seller, who manages all sales activities.
The brand has full control over prices and margins.
The brand sells without transferring all products to another logistics.
Seller
Direct sale
The brand must take charge of all activities: from product posting to shipping, from billing to returns.
The brand has full control over pricing and digital content.
The brand must be familiar with the mechanisms and rules of each platform.
Some realities that have already chosen the Yocabé Specialized Seller model.
"Binda Italia chose Yocabè as a strategic partner to accelerate the expansion of its watch and jewelry brands, Breil and Hip Hop, on major European marketplaces. Integration and process automation, along with expertise and flexibility in seizing multiple market opportunities, were key in achieving their goals. "
Marco Forzani
Commercial Director - digital channels Binda
"We chose Yocabé as a partner to support O bag in selling on marketplaces because it is lean, flexible and fast. Fundamental characteristics to be able to grow in online business.""
Michele Zanella
Founder & CEO of O bag
"Thanks to Yocabé, the presentation of our products on marketplaces has greatly improved. We have expanded our online sales channels by positioning ourselves competitively. The increase in sales is a natural consequence of such a specialized service"
Fabio Pasquetto
Export Manager & B2B - Carrera Jeans
Check out the FAQ
All the answers to your questions!
Everything you need to know about Yocabe! We’ve collected frequently asked questions to help you understand how Yocabé makes it easier to manage your e-commerce on marketplaces.
Map of marketplaces
Where to reach more online customers beyond your e-commerce?
We have conducted an in-depth analysis of the global marketplace landscape in 2023, rich in data and information, with a detailed perspective to fully understand the dynamics and challenges of this constantly evolving world.
21 Feb 2025
Do you want to grow your brand? With Zalando Partner Program you have the opportunity to join one of the most powerful fashion marketplaces in Europe!
21 Feb 2025
