The challenge of creating multilingual catalogs and publishing them on various marketplaces is a crucial test case for companies looking to consolidate their presence on such platforms.
Fortunately, the use of product information management (PIM), combined with the experience of a player like Yocabe, offers solid support for creating multilingual product sheets optimized for each marketplace.
In particular, the creation of detailed and comprehensive master data plays a key role, and thehelp of technology is indispensable to achieve this goal.
#1 Importance of attributes in the catalog marketplace
Product attributes form the foundation for accurate and complete descriptions.
Each product must be associated with a set of attributes, such as size, color, material, and more.
This wealth of information not only makes the product more visible to potential buyers, but also reduces the risk of returns.
#2 Creating product sheets
Product sheets serve as virtual storefronts and must be curated with extreme precision. This process involves collecting and entering detailed information about each item, including descriptive text, high-quality images, and up-to-date prices.
Adopting an approach aligned with marketplace-specific language for creating product sheets is critical.
#3 Multilingual marketplace catalog
The use of specialized catalog management software greatly simplifies the creation and management of multilingual catalogs.
These tools enable automatic translation of product information into different languages, ensuring consistency and accuracy.
They also facilitate the customization of catalogs to the specific requirements of each marketplace.
#4 Publishing on different marketplaces
Presence on multiple marketplaces is crucial to reach a large customer base, but each platform has its own specifications and requirements.
Using technology tools designed to integrate with various marketplaces simplifies the publishing process, enabling faster and more efficient distribution of products.
#5 Master data aligned with marketplace-specific language.
It is critical to synchronize the creation of product master data with marketplace-specific language in order to ensure consistency and accuracy.
Defining and adhering to clear guidelines for collecting and organizing product information can help avoid errors and ambiguities.
In addition, using predefined templates for product sheets can speed up the process and minimize the risk of human error.
Marketplaces are prime channels for expanding an online business.
However, creating multilingual catalogs and publishing them on different marketplaces requires careful management and planning.
Yocabe: the expert in marketplace catalog creation
Yocabé has made significant investments in the standardization and automation of catalog creation and publishing processes, but what differentiates it is above all its approach targeted to the specific characteristics of each marketplace.
This commitment can translate into greater accuracy, consistency and commercial success for companies navigating an increasingly competitive digital environment.
In this context, Yocabé proves to be an ideal partner, capable of simply and extremely effectively meeting the needs associated with selling on marketplaces.
