Selling on Yoox

What is Yoox

Yoox is the world’s largest online retail platform in fashion and luxury.

Founded in 2000 by Federico Marchetti, it became Italy’s first billion-dollar startup. In 2015, Marchetti then led the merger between YOOX and NET-A-PORTER, creating the world’s largest online platform that combines data, artificial intelligence and innovation with fashion, luxury and creativity.
It was subsequently acquired by Richemont in 2018.

To date, the marketplace is operational in nearly 30 European countries (300,000 new items and 2,000 brands including apparel, accessories, jewelry and footwear), with most orders coming from Italy, Germany, Spain and France. According to Similarweb, the marketplace averages 17.1M monthly global visits, including 14.1M in Italy alone.

Why sell on Yoox

• Yoox is operating worldwide, but open to the marketplace only in Europe.
  The goal set by the marketplace in 2023 is to continue to grow and extend the hybrid operating model-designed in order to improve the customer
  experience-to other global markets in the coming years: Switzerland, the United States and the Middle East, and then to serve the marketplace worldwide.
  To date, selling on Yoox means distributing one’s product catalog on one of the world’s leading fashion and luxury sites.
• The platform offers customers immediate access to a wide selection of exclusive and sought-after products from anywhere in the world, at lower prices than in physical
  stores – even temporary offers with attractive discounts on top brands.
  To Yoox’s brand partners, it enables them to independently offer their own selection of unique products, directly to customers. Brands gain greater flexibility and control of their logistics operations and product assortment, reaching their customers faster and more strategically.
• In line with the sustainability trend, the marketplace hosts a selection of sustainable brands: YooxyGen is a section of the site dedicated to environmentally and socially responsible fashion and targeting all innovative brands and products from around the world. The “Good On You” brand rating system is adopted, which allows customers to receive information about responsible fashion brands and the level of sustainability of the items they select.

How to sell on Yoox

In order to sell on Yoox, you must be the owner of a brand with products belonging to the categories: clothing (including sportswear), jewelry and watches, handbags and accessories. The products, therefore, must be in line with the brand positioning that all other items follow.
Finally, in order to join the Yoox marketplace, you need approval from the internal team that is responsible for enabling merchants.
The requirements are:

• Being Eurozone vendors (Warehouses in the EU, Legal seat in the EU, VAT number in the EU)
• Provide photographs that meet Yoox technical requirements.

The marketplace provides the brand/partner with the channel and its customers.
The brand has the opportunity to upload products, taking care to make a selection of its items, choosing from the most popular and best performing ones. In addition, it has the opportunity to define the description: relevant information and the addition of distinctive elements-impactful product images and detailed descriptions that must follow the marketplace’s guidelines.

What to sell on Yoox

Yoox offers a wide selection of products gathered in 4 macro categories: clothing-expanded with the children’s sector in the last year-jewelry, accessories, and home design.
Sought-after clothing and accessories belonging to the world’s leading designers; exclusive collections; eco-friendly fashion proposals; a unique assortment of designer items; vintage garments.

How much does it cost to sell on Yoox

For each sale made, Yoox retains a commission, which may differ depending on the relevant merchandise category, including VAT and shipping costs (from the beginning, Yoox has been in the market with a commission of 24-25%).
There is a monthly fee of 50€ for each merchant operating on the marketplace, starting from the first order achieved.
No hidden costs.

Shipping and returns on Yoox

For customers, Yoox provides couriers such as SDA and UPS and more delivery options:

• Standard: 3-5 working days
• Express: 1-2 working days
• Standard UPS Acess Point: 3-5 working days

It guarantees free shipping for orders over €150 and a return/exchange policy within 100 days from the date of delivery.
Items shipped by partners have different shipping/return times and costs, which may vary depending on the seller.
For brands, on the other hand, a customized logistics system can be used without incurring any extra costs for packaging. In this way, the brand can ensure fast shipments and complete order tracking for customers.

How to promote products on Yoox?

To increase visibility and sales, Yoox provides several marketing tools:

• Marketplace advertising (managed by Yoox)
• Dedicated paid activities for brands: exposure, newsletters, social media, up to a full pop-up store with integrated marketing plan and content creation
• Gallery and newsletter
• Buybox

The Buybox, which normally regulates competition among sellers, in the case of Yoox is based on the most competitive price, without showing that of other retailers. So, full visibility is given to the seller with the best price on the market, with the goal of offering the user the best possible shopping experience.
In this context, partners have full control over the final price of their item, which should aim to be competitive and rank among the best, in terms of convenience.