Selling on About You

What is About You

About You is among the fastest growing e-commerce companies in Europe, becoming Hamburg’s first unicorn since 2018.

The company puts fashion and technology at the center, aiming to digitize the traditional shopping experience by transforming it into a personalized experience directly on the smartphone.

The company, founded in 2014, has as many as 1,500 employees in Hamburg, where its headquarters are located. The platform, one of the largest for fashion and lifestyle in Europe, records an average of 30 million monthly active customers.

About You has arrived in Italy in 2021: “WHO THE F*** IS ABOUT YOU?” is the name of the advertising campaign launched by the company to debut in the country.

It is currently present in 29 countries including, Switzerland, Austria, Belgium, Poland, Hungary, Romania, Slovenia, France, Croatia, Ireland and the Netherlands.

Why sell on About You

There are several reasons why a fashion brand should consider selling on this platform. First, it offers the opportunity to target an international audience.

Second, it is an established and growing brand. The company achieved a sales volume of more than 1.90 billion euros in fiscal year 2022/23, positioning it as one of the largest online fashion retailers in Germany.

Finally, it offers a range of services and tools that can help brands sell online more efficiently, including:

• Access to innovative technologies: offers a range of technology services that can help brands improve their customers’ shopping experience. For example, the “Backbone” service is an API-first e-commerce backend that enables brands to create personalized and engaging shopping experiences.
• Access to excellent logistics services: the platform has its own logistics infrastructure that enables brands to manage order fulfillment efficiently and reliably. The “Multi Channel Fulfillment” (MCF) service is an end-to-end solution that covers all logistics processes, from goods entry to warehousing, from shipping to returns management.

How to sell on About You

About You offers a Partner Program for brands and retailers interested in integrating their products into online stores in Europe. With the Drop Shipping model, on the other hand, sellers have the freedom to select products to offer on the platform and directly supply the marketplace’s warehouses through B2B delivery.

What to sell on About You

This channel houses over 2000 brands, a wide range of fashion products, including:

• Clothing for men, women and children
• Shoes
• Accessories
• Sports items

Brands featured, in addition to About You collections, include streetwear, casualwear, sportswear and contemporary offerings including Twinset, Guess, Nike, Levi’s, Calvin Klein, Desigual, Tommy Hilfiger, Liu Jo and Ovs.

Shipping and returns on About You

On this platform, for orders with a value of 19.90 euros or more, delivery is free. If the value of the order is lower, shipping costs of 2.90 Euro apply. The customer has the option to return products for a period of 100 days after receiving the goods. Immediately available items are usually delivered within 3 to 4 working days.