E-commerce: businesses and consumers facing the challenge of e-shopping

What are the barriers that prevent our businesses from growing online?

9 out of 10 consumers buy online on marketplaces, but less than 50 percent of companies use them.

How are companies and consumers currently coping with e-commerce?

What are the opportunities to be seized?

We conducted, in collaboration with Confcommercio Roma and Format Research, a research representing the situation of online commerce in Italy with a focus on logistics and shipping costs.