FAQ
We are here to answer your questions
The most common doubts and questions of companies approaching marketplaces
What are the basic requirements for selling on marketplaces?
It is essential that the trademark has been registered. You then need EAN codes (or barcodes) with GS1 certification for each product sku, detailed and talking descriptions of the products being sold, and photos. Established brand awareness fosters sales opportunities in a competitive marketplace environment.
Are only discounted products sold on marketplaces?
No. It is possible to sell at either full price or discounted price. Together with our partners we define pricing strategies that respect the margins the specificities of the various channels.
How does selling on marketplaces through a partner (seller model) differ from the wholesale model? And why does it pay off?
The wholesale model assumes that the platform in question (Amazon, Zalando, etc.) buys part of the products-at a wholesale price-directly from the brands. The brand is not in charge of the online sales aspects (product publishing, customer service, etc.) but has no power in defining content or prices, resulting in a thinning of margins. Moreover, it is the marketplace that defines what to buy (often only a small selection of products).If the brand sells on marketplaces as a seller, it gets higher margins and controls all aspects of online sales, provided it has the resources and in-house expertise to do so. In fact, it needs a team dedicated to creating catalogs, logistics, returns and customer service, etc.The third option, namely relying on a partner (who sells in seller mode), means benefiting from all the advantages of the seller model without worrying about the operational aspects of selling online. It is the partner who takes care of everything: logistics, shipping, returns, marketing, content, etc.
How does it work to sell on marketplaces through a Yocabe partner?
We at Yocabe do not operate as a mere connector, but offer a full service for selling on marketplaces. We help our business partners to increase online sales by taking advantage of multi-channel and multi-territoriality. That is why the whole of our activities range from the creation of multi-language and multi-channel catalogs to logistics management.
Who sells products on marketplaces? Us or you?
The seller is Yocabe: we are the ones who sell (in seller mode) in the agreed channels and countries.
Do we choose the channels and countries in which to sell online?
Yes, our partners benefit from our suggestions resulting from years of experience and in-depth knowledge of marketplaces. In any case, the final word on the choice of channels and countries is up to the brand.
Is it necessary to have VAT number registered for each country?
We are the ones selling on the marketplaces, so we have a VAT number in each country. The brand is not required to have it.
What materials do we need to provide to sell on marketplaces?
In order to create catalogs on the various marketplaces, it is essential to provide product master material and digital content such as photos and videos.
What if our warehouse is not organized to sell to the individual customer?
Partners who do not have B2C-ready warehousing can make use of ad hoc warehousing for sales on marketplaces and/or Partner Logistics (Amazon and Zalando).
Will we have sales data available, even if we don't operate directly on marketplaces?
Analyzing sales data is critical to maximizing results and making any corrections. We share Sell Out reporting for each sku with our partners on a monthly basis.
Do you also provide marketing support to increase visibility in marketplaces?
Yes. For our Partners, we formulate marketplace marketing strategies that take into account the needs of the brand and the specifics of each platform. An example? For Amazon we take advantage of the many advertising formats available and also take care of the activation of Brand Registry, A+ Content, Brand Store.
can we sell on marketplaces through a partner and, at the same time, operate in vendor mode?
The Partner is free to sell on marketplaces in vendor or seller mode or, again, to do so indirectly through its offline distribution network.
I already have an Amazon shop, can I use your service?
Absolutely! We will enhance the presence on Amazon through our seller account.
