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The Yocabè project comes to life, Vito Perrone and Lorenzo Ciglioni – both former Expedia managers – decide to embark on a new adventure; Andrea Mariotti joins the project right away. The idea is very clear: to realize for Italian brands what Expedia already does for small and large hotels. In other words? To help lifestyle excellences reach customers around the world without having to invest in skills, processes and technology.

Yocabè is one of the first companies in Italy to integrate on Amazon Fashion. There are 4 brands managed with a transacted volume of about € 1 million.

Zalando invites us to join its “pilot” program; meanwhile, integrations with eBay, La Redoute and Cdiscount continue. The brands become 7, with transacted sales of € 2.6 million

Investment in logistics infrastructure and multichannel sales begins, with the goal of expanding business abroad and supporting brands throughout the sales process with a marketplace-proof logistics product. Yocabè continues integrations with different marketplaces, the brands become 15, with a transacted business of € 4.3 million and the percentage of foreign sales is about 19%.

From the logistics infrastructure that Yocabe has developed for selling on marketplaces comes a new product FBY – Fulfillment by Yocabe, a complete service for fulfillment management of any e-commerce.
The existing marketplaces are joined by, Minto, Decathlon, About You and Miravia. There are now 50 brands, with transacted sales of € 12.7 million, and the percentage of foreign sales is growing to touch the 60 percent mark.